We want to capture the world’s creativity and knowledge under this new name and remind everyone to treasure every precious life moment. TikTok, the sound of a ticking clock, represents the short nature of the video platform. VR-type filters that can be activated just by blinking Īlex Zhu, co-founder of musical.ly and Senior Vice President of TikTok said: "musical.ly recently reached a new milestone of 100 million monthly active users and we are excited to enter into a new chapter.Enhanced creative tools like interactive gesture filters unlock features such as funhouse mirror camera effects.A “reaction” feature that allows user to react friends’ videos directly from the phone.The app will also introduce new upcoming features including: TikTok incorporates the most popular elements of both apps with a feed that highlights the users’ community, in addition to a “For You” feed that uniquely serves a curation of personalized video recommendations based on viewing preferences. Existing creators’ accounts, content and fan base will move automatically to the new TikTok app, where creators will keep all of their preexisting content and fans while enjoying the opportunity to reach a bigger and more diverse global audience than ever before. The upgraded app will offer users an effortless, compelling, and personalized viewing experience. By bringing together the best of TikTok and musical.ly, TikTok now becomes the world’s number one go-to destination for short-form video content creation and consumption. The newly upgraded platform, which keeps the TikTok name, creates a unified user experience, debuts a new logo and user interface, and offers greater capabilities for video creation.
1, 2018 – Today it was announced that two of the world’s fastest growing short-form video apps, musical.ly and TikTok, will unite to create a new global app.
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